The CRM that fills itself in.

Forward an email and Lead builds the record, scores it, and tells your reps what to do next. No data entry. No spreadsheets on the side.

Start free See how it works

First 5 users free, no credit card

Leads captured from the emails you already send

An AI score and next action on every lead

$2 per user per month after that

lead.madewai.com/dashboard

Good morning, Sam.

3 actions due, 1 hot lead waiting.

Start Power Hour

actions due3

hot leads1

overdue tasks1

new this week12

qualified this week4

open pipeline$49.7k

Next best actions

From AI scores, due dates and staleness

MRMaria ReyesNorthline Logistics84HotSend revised quoteToday

DODan OkaforBrightwater Dental71DueFollow up on demo notesOverdue

PLPriya LalKessler & Sons62IdleCheck in, 9 days quietFri

TBTom BrandtHalcyon Fitness58DueConfirm decision dateTomorrow

ASAna SouzaRidgeway Realty55NewQualify and assign owner

How it works

What happens to one email

Three things, in this order, without anyone opening the CRM.

A rep forwards an email

Any email thread with a prospect. Lead reads it, pulls out the contact, company, deal value, and what was promised.

The lead is built and scored

A full record appears in your funnel at the right stage, with an AI score, a summary, and the source it came from.

The follow-up is already scheduled

If the email said "call you Thursday," Thursday’s task exists. It shows up in the rep’s work queue with everything else due.

Features

Everything a small sales team uses. Nothing it pays for and ignores.

Email capture

Forward a thread and get a populated lead record with contact, deal value, and next steps.

Lead scoring

Every lead carries a score and a reason. Hot, due, idle, and new are sorted for you.

Stages and funnels

Customizable deal stages. Track every lead from first touch to won or lost.

Work queue

One list of what is due today, ranked. Start a Power Hour and work it top to bottom.

Unlimited contacts

Campaigns and partner attribution

Analytics and saved reports

Team activity and audit log

CSV import and export

REST API and webhooks

Pricing

Two prices. Both of them small.

Your first five users are free for as long as you use Lead. Every user after that is $2 a month, or $20 a year. No tiers, no contracts, no per-feature upsells.

Free$0

First 5 users, always

Start free

Growth$2per user per month

or $20 per user per year

Get started

Lead, Sell and Customer Success price the same way. Run all three and the whole CRM suite tops out at $6 per user per month.